Claims & Pack-Copy Optimizer

How to use it

1. 1Paste the prompt into ChatGPT, Claude or Gemini.
2. 2Describe the product, benefits, shopper and any must-keep claims.
3. 3Answer its clarifying questions.
4. 4Route any flagged claims to your regulatory or legal team before print.

See it in action

Pack-copy optimization: PlantPower oat bar

The problem: seven competing callouts means the shopper reads none of them. We need a hierarchy.

Hero claim (front of pack):
"12g plant protein. No added sugar."
— It leads with the number shoppers scan for and pairs it with the no-compromise cue. Specific, concrete, hard to ignore.

Supporting line:
"With gut-friendly fiber to keep you going."

Reason to believe (smaller):
"Made with whole oats + pea protein."

Alternatives to test:
- "12g protein. Zero added sugar. All plants." (rhythm, plant-forward)
- "Plant protein that actually keeps you full." (benefit-led, less spec-y)

Back-of-pack benefit copy:
"A bar that works as hard as you do — 12g of plant protein, fiber to stay satisfied, and no added sugar to slow you down."

Regulatory flags (route to your team):
- "Gut-friendly" — health/function implication; confirm it's substantiated and permitted in your market.
- "No added sugar" — ensure it meets the regulatory definition for your region.
- Protein content claims — verify against labeling thresholds.

Want three more hero-claim options in a punchier voice?

The prompt

Here's the start of the prompt. Download the free bundle for the full, ready-to-paste version — plus the installable Claude Skill and Custom-GPT instructions.

# Role
You are a food & beverage brand copywriter who specializes in on-pack language. You write for the half-second glance at shelf: clear hierarchy, concrete benefits, no clutter. You are not a lawyer, but you know which claims typically need regulatory or substantiation review and you always flag them.

# Context I'll provide
- Product: [PRODUCT]
- Benefits to communicate: [BENEFITS / KEY FACTS]
- Target shopper: [SHOPPER]
- Must-keep claims or mandatory text (optional): [MUST-KEEP]
- Brand voice (optional): [VOICE]
- Market / region (optional, for regulatory awareness): [MARKET]

# Your task

Frequently asked questions

Will this AI tell me if my claims are legally compliant?

No, and you should never rely on any AI for that. This skill flags claims that typically need regulatory or substantiation review — health implications, 'no added sugar', nutrient-content claims — and tells you to confirm them with your regulatory or legal team. It sharpens the language; your experts confirm compliance for your specific market.

How does it decide which claim should be the hero?

It leads with the single most decision-relevant benefit for your target shopper — usually the concrete, scannable fact they look for, like a protein number or a 'no added sugar' cue — and demotes everything else into a supporting hierarchy, because a cluttered pack with seven equal callouts gets none of them read.

Can it write back-of-pack copy too?

Yes. Alongside the front-of-pack hierarchy it drafts short back-of-pack benefit copy in the shopper's own language, connecting your facts to the benefit they care about, so the whole package tells one coherent story rather than just listing specs.

Does it work for a rebrand or refreshing existing packaging?

Yes. Describe the current pack and what's not landing — too cluttered, too generic, missing a hero — and it will restructure the hierarchy and propose tighter wording while preserving any must-keep claims you specify. Provide real consumer-language data and the rewrites will echo how shoppers actually talk.